Job description :
- Develop and implement customer engagement strategies
- Setup, implementation and optimization of user engagement campaign
- Daily monitoring and analyze the effectiveness of customer engagement campaigns
- Create reports and presentations on customer engagement metrics
- Monitor industry trends and best practices of in-app customer engagement
Job requirements :
- Ability to work collaboratively with cross-functional teams.
- Solid knowledge on digital marketing workflow
- Understand the function and have basic experience in Customer Engagement Platform (e.g : MoEngage, Braze, Clevertap, etc.)
- Familiar with CRM or Marketing Automation platform is a plus (e.g : Hubspot, Magneto, etc.)
- Familiar with any of mobile monitoring platform is a plus (e.g : GA4, Firebase, Adjust, Branch, Appsflyer)
- Collaborative and initiative individuals are preferred